Argument 1, Social Cool:
1-What cool looks like on the outside and what most people find cool,
2-How its marketed and dictated by corporations (more facts and evidence from Merchants of cool)
Argument 2, mythological cool:
1-How filling mythic roles and archetypes is subconsciously cool
2-How we try to fill certain roles and categorize people into to them and the effect this type of judgement has on the way we act (reference "Rebel Without a Cause", Foucault and personal experience)
Argument 3, Psychological cool:
1-How being Cool is a need to feel valued and the ways we try to feel valued
2-How we create identities for ourselves/ how identities are created for us
3-Our need to look cool/feel valued stems from our lack of a rite of passage (reference John Fanning's lecture on Tattoos)
Conclusion: What do all these conclusions mean? How should we act? And how do these discoveries effect our lives?
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